GATINEAU, Que. – The Competition Bureau has released draft guidelines that aim to clarify expectations around new greenwashing rules. The new laws that were passed in June require companies to be able to substantiate environmental claims they make. The rules have sparked concern and confusion as to how far they go, and what businesses are […]
The main conceptual idea is that the Competition Bureau is setting clear guidelines to prevent "greenwashing", which is the practice of making false or misleading environmental claims about a product or service, in order to promote transparency and honesty in environmental marketing.